Hi, I’m Rachelle — a creative strategist, digital storyteller, and Cognitive Science major with a minor in Cinematic Arts at USC. I’m passionate about building experiences that live at the intersection of creativity and psychology. Whether it’s designing scroll-stopping content or crafting brand narratives that resonate, I bring a thoughtful, human-centered approach to everything I create.

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My work spans the music, entertainment, and lifestyle spaces. I’ve helped bring artist campaigns to life with bold visuals and fan-first social strategies (like Tara Macri’s Gonna Get Loud), launched cozy Gen Z-rooted brands from scratch (Marshmallow Seeds), and collaborated on campaigns for small businesses like Harmony Tea Bar. I’ve also worked behind the scenes in live production at Trojan Vision, gaining hands-on experience in multi-camera formats and on-set direction.

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Rooted in both design thinking and storytelling, I combine strategy with emotion to connect people with the brands and stories that move them. I love taking big ideas and translating them into thoughtful visuals, engaging rollouts, and digital moments that feel both intentional and personal.