Tara Macri — A Music Campaign That Got Loud, On Every Platform

deliverable

creative direction

campaign rollout

short-form content

fan-first marketing

scope

music branding

video strategy

social storytelling

visual concept design

date

jan 2025

(FILMED BY @CHOLLETTE)

( intro )

GONNA GET LOUD - WHERE MUSIC MEETS MOMENTUM

I led the creative direction for Tara Macri’s campaign rollout, building visual concepts and fan-first content strategies across Instagram, TikTok, and YouTube Shorts. From short-form edits to narrative-driven Reels, we crafted an immersive digital experience that blended vintage aesthetics with modern music storytelling.

( challenge )

STANDING OUT IN A SATURATED FEED

Turning a single song into an entire campaign concept isn’t easy. We needed to develop a rollout strategy that translated the song’s bold, empowering message into visuals, tone, and touchpoints that felt consistent across social and short-form video.

(FILMED BY @CHOLLETTE)

( concept )

HOOKING FANS BEFORE THE FIRST BEAT

I led the creative direction for Tara Macri’s campaign rollout, developing visual concepts and fan-first content strategies across Instagram, TikTok, and YouTube Shorts. The concept was rooted in creating excitement before release—using short-form teasers, cinematic moments, and lyric-driven visuals to spark curiosity without giving too much away. From lipstick-on-mirror clips to narrative Reels, each piece was designed to feel immersive and intentional, blending Tara’s vintage-inspired aesthetic with modern digital storytelling.