Hi, I’m Rachelle — a creative strategist and producer fascinated by why people care.

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With a background in Cognitive Science and Cinematic Arts from USC, I approach every project as both psychology and storytelling. I study what moves people, then build campaigns around that moment of connection: the instinct, the emotion, the story that makes something feel worth caring about.

My work spans music, entertainment, and lifestyle. I've helped bring artist campaigns to life with bold visuals and fan-first strategies, launched brands from scratch, collaborated on campaigns for small businesses, and worked behind the scenes in live production at Trojan Vision across multi-camera formats and on-set direction.
 

Rooted in both design thinking and storytelling, I combine strategy with emotion to connect people with the brands and stories that move them. I love taking big ideas and translating them into thoughtful visuals, engaging rollouts, and digital moments that feel both intentional and personal.

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The real metric is simple. Did someone feel something, and did they act on it?